Saving Face and Preserving Harmony
When Honesty Reaches Its Limits
“I prefer to tell the truth, even if it hurts.” – a sentence commonly heard in Germany, as well as in countries like the Netherlands or France. Honesty, transparency, and openly acknowledging mistakes – even in business – are considered signs of integrity and professionalism. There is a “learning-from-mistakes culture” in which errors are discussed in order to learn from them and turn them into something positive.
But what happens when these values meet cultures where harmony, respect, and saving face have a higher priority than uncompromising openness? Where even the slightest hint at a mistake – let alone addressing it publicly – may jeopardize harmony and therefore the foundation of successful collaboration?
This is exactly where misunderstandings often arise – not because someone is insincere or afraid of conflict, but because cultural value systems differ and are sometimes difficult to reconcile.
The Concept of “Face”
In many Asian cultures – such as Japan, China, or Taiwan – it is crucial to preserve one’s own face as well as that of others. “Losing face” does not simply mean making a mistake, but risking reputation, dignity, and social harmony. Criticism is therefore usually expressed indirectly, cautiously, and in a harmonious context, often formulated as a suggestion rather than a direct confrontation. Openly challenging someone or exposing a mistake in front of others is considered disrespectful.
Similarly, showing emotions visibly in response to difficult situations – whether irritation, anger, or surprise – is often seen as inappropriate. (See the blog article: Non-verbal cues – The invisible Players in Crosscultural Collaboration.)
Values in Tension: Honesty vs. Harmony
In Germany, Scandinavia, or the Netherlands, speaking openly is considered a hallmark of professionalism – even when it is uncomfortable. Admitting one’s mistakes is often viewed as a strength. Conversely, someone who formulates feedback too cautiously may quickly be perceived as vague or even untrustworthy.
What is seen as honest and efficient in one culture may be perceived as hurtful or tactless in another – and vice versa.
Intercultural Competence Means Finding Balance
In international collaboration, the goal is not to abandon one’s cultural identity but to consciously reflect on it. Those who are aware of different value systems can avoid misunderstandings and build stronger bridges.
This means:
- Formulating criticism appropriately and with cultural sensitivity
- Valuing relationships before diving into content
- Recognizing that openness and harmony are not opposites, but different expressions of respect
Ultimately, true intercultural competence is not about how direct we communicate – but how respectfully we are understood. And even if it goes against one’s personal conviction: harmony often makes global collaboration more successful.